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Poc press release marco odermatt new signature edition helmet

POC and Marco Odermatt unveil a new signature edition helmet

October 09, 2024

Ahead of the new ski season, POC and Marco Odermatt are proud to introduce a new signature edition helmet, which has been designed exclusively by Marco and POC, and developed for Marco to use during the non-competition days in the season.

The new helmet, Obex Pure Odermatt edition, represents a step away from the intensity of a race day and instead focuses on the days and moments in between competition. The days where the joy of skiing is simple and at its purest, enjoying the mountain, carving around the resort and exploring the backcountry.

Marco Odermatt wearing his new signature edition helmet
Product image of POC Obex Pure Marco Odermatt edition

COMMENTING ON THE NEW HELMET, MARCO ODERMATT, SAID:

“I started ski racing as I love to ski, pure and simple. And when I am not training for races, I still want to ski as it is inspiring and energizing. Not needing an FIS race helmet for this type of skiing, I sat down with POC to create and design my ideal helmet for the days I am not racing against the clock, and the Obex Pure evokes all the freedom and joy that a day of skiing gives me.”

The Obex Pure joins existing Marco Odermatt signature collection pieces, which include the Skull Dura race helmet, Zonula and Fovea Mid Clarity goggles as well as the Junior collection.

Marco Odermatt with POC R&D team
Detail image of POC Obex Pure

COMMENTING ON THE NEW ADDITION, AMBER STACKHOUSE, DIRECTOR OF GLOBAL SPORTS MARKETING, POC, SAID:

“The way Marco approaches skiing, his focus, his technique, his energy and his enthusiasm, are inspirational. Coupled with his astonishing consistency, it’s easy to understand his incredible string of results. But his love of skiing goes well beyond racing gates and it’s a feeling and reflection we wanted to capture in the Obex Pure Odermatt edition which features his signature lion design.”

POC has been working closely with Marco for many years, and last year announced his first signature series goggle to sit alongside his race edition helmet and Junior race collection. All of which feature his own lion design.

Marco Odermatt skiing

COMMENTING ON THE DESIGN, MARCO ADDED:

“It’s easy to spot the lion on the helmet and it is a constant in the signature series. It’s important to me because it has been a huge inspiration since I was a small kid as it is a symbol of power and agility. With the Obex Pure edition I hope that I can inspire and motivate even more skiers, regardless of race background, and encourage them to draw on the same power and agility that I have over the years.”

Product images of POC Obex Pure Marco Odermatt Edition
Marco Odermatt holding Obex Pure

PRODUCT AND TECHNICAL FEATURES - Marco Odermatt Design - EPS Liner - PC Shell - 360° Adjustment System - Exceptionally Lightweight - Ventilated - Detachable Ear Pads - XS-S / M-L / XL-XXL - Weight 400g (size XS-S) - Prices EUR 170 / NOK 1699 / SEK 1699 / CHF 199 / DKK 1299 / GBP 160 / USD 170

OBEX PURE MARCO ODERMATT EDITION

The ultimate symbol of agility and power, the lion has long inspired Marco Odermatt. Now, the ski racing legend shares that inspiration with skiers all over the mountain.

Although renowned for his Alpine ski racing prowess, Marco Odermatt has an unadulterated love for all types of skiing, anywhere on the mountain.

The addition of the Obex Pure to his collection celebrates this love for all the mountain.The lightweight and adaptable helmet is ideal for a wide variety of riding conditions. Developed following our Whole Helmet Concept™, the Obex Pure Odermatt Edition balanced comfort, fit and performance.

Front and rear chimneys on the helmet provide natural ventilation across the whole head, while integrated vents at the front allow steam to escape from goggles.

It's easy to adjust the size of the helmet, keeping it secure and comfortable without needing to change padding.

Product Page - HERE

Notes to editors

AVAILABILITY
The new helmet will be available immediately online and in selected retail stores.

ABOUT POC
POC, a leading manufacturer of helmets, eyewear, protection and apparel, has been awarded more than 70 international safety, design, and innovation awards. Founded in 2004 in Sweden, POC’s mission is to ‘protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one’.

ABOUT MARCO ODERMATT
Marco Odermatt wasn’t just born to ski, he is skiing. At just 27 years old, Marco Odermatt is already a legend in alpine skiing. His results speak for themselves. In his short career, he has earned over seventy World Cup podiums across three disciplines and has won the World Cup Overall the last three seasons. After the latest season, he has added 4 more Crystal Globes to his collection (now has nine in total), winning the cup in all three disciplines he competes in (DH, GS and SG). He is the reigning Giant Slalom and Downhill World Champion, as well as an Olympic Gold medalist. He also holds the world record for points collected in a season (2042 during the 22/23 season).


CONTACT
press@pocsports.com

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