Personal data means any such data that can be used to identify you personally, such as your name, address, contact information, interests, device data, and more. For the sake of simplicity, we just refer to “data” in this privacy statement.

POC Sweden AB is the responsible legal entity, or the “controller”, for the collection and use of data for POC customers within the European Union and European Economic Area. As a controller, we may use your data for the purposes described in this privacy statement and are responsible for ensuring that your data is handled in accordance with applicable law, such as the GDPR.

These terms apply when visiting or shopping at with the region “Europe” selected. Please note that if you live outside of the European Union or European Economic Area, or select the region “North America”, different terms apply to you. Please select the country you live in on the landing page to get to the POC shop relevant for your country of residence.


To provide our services we need to collect certain data about you. We use data that you provide us with to:

  1. Give you access to our website
  2. Manage and deliver orders
  3. Provide customer service and manage returns and claims
  4. Develop our products and our offerings
  5. Promote and market our products and services
  6. Send personalized newsletters that suit your interests


What data we collect about you depends on what services you use and what data you choose to share with us. For the purposes above, we may collect and use the following types of data about you:

  1. Contact and shipping details
  2. Eedacted payment information
  3. Anonymous data on how you use the website
  4. Feedback and reviews
  5. Preferences and interests
  6. Information about your device
  7. Other information you provide us with in correspondence

Your data is used as long as it’s necessary for the purpose we collected the data for. How long we store your data will therefore vary depending on the purpose for which we collected the data.


In addition to the data that you provide directly to us when using our services, some data is obtained automatically from your device through the use of “cookies” or similar tracking technologies when you visit our website. Cookies are small text files that are stored on your device and collect information about your device and your use of the website.

We use cookies to:

  1. Ensure the basic functionality of the website
  2. Maintain the security of the website
  3. Give you access to enhanced website functionality (such as automatic country recognition)
  4. Analyze the use of our website and help us make it better
  5. Promote and market our products and services 

Some cookies are necessary for the website to function as intended, and these will be installed automatically on your device based on our legitimate interest to provide you with a functioning and safe website. Other cookies, such as those used for marketing and analytical purposes, will only be installed if you allow us to use such cookies when first visiting our website (as part of selecting your cookies preferences).

When you visit our website, you will be requested to set your cookie preferences. You can choose to allow all cookies, including marketing and analytics cookies, or to only enable certain types of cookies.


You are in charge of your data and always have the right to:

  1. Access your data
  2. Correct inaccurate information
  3. Request erasure or restriction of your data
  4. Receive information on the source we use to collect your data (when data is not provided by you)
  5. Move your data to another service (data portability)
  6. Complain to responsible authorities

To use your rights email us at

The right to access your data

You always have the right to ask us for supplementary information on why we process your data, what type of data we process, how long we store your data (or what criteria we use for determining the storage period), who we share your data with, and whether your data is transferred to countries outside of the European Union or the European Economic Area.

The right to correct inaccurate information

You always have the right to correct or ask us to correct any inaccurate data about you.

The right to request erasure or restriction of your data

You have the right to have us erase or restrict the use of your data that is no longer needed for the purposes we collected the data. You also have a right to object to any processing you find unlawful or unnecessary for the informed purposes.

The right to information on the source of data we collect

You have a right to get information on the source of information that is not provided by you and about automated decision-making, such as profiling.

The right to data portability

When technically possible, you have the right to get your data transferred to another service.

The right to make a complaint

If you are unhappy with the way we protect your data, you have the right, at any time, to file a complaint to the Swedish Authority for Privacy Protection ( or the competent supervisory authority in your country of residence.


We take several steps to keep your data secure through access control, authorization control, entry control, and encryption procedures. You can read more about the security steps we take in our data security policy.


Your data can only be accessed by those of our employees and consultants who need the data to perform their work. Besides our employees and consultants, we use certain trusted third parties to help us provide, improve, promote, and protect our services. For example, we use third parties to provide shipping, customer service, and to manage marketing, data storage, and web hosting on our behalf.

For our partners to perform their services, it is sometimes necessary for us to share your data with them. We only share such data that is required to perform the service in question. We also ensure that all third parties who get access to your data are required to handle such data in accordance with this privacy statement.

Independent payment service providers

In order to provide secure payments, we use well-renowned third-party payment service providers in our checkout. To provide you with payment options, they need to access your payment information.

Please keep in mind that these payment service providers have an independent responsibility for the data that they to collect as part of providing requested payment services. The service providers are considered as the data controllerfor the transaction, and payment data and are responsible for your data being processed in accordance with the GDPR as well as other applicable laws to ensure secure transactions.

Sharing of data within the POC group

We may also, from time to time share your data with another company within the POC group, and its employees and consultants who need to access certain data to perform their work.


We keep your data securely stored at servers in the European Union. If we transfer or enable our partners to transfer or store your information outside the European Union or the European Economic Area, we will take the necessary steps to ensure that your data is used and stored in accordance with this privacy statement. Such actions may include signing so called “standard contractual clauses” with the recipient that gets access to your data outside of the European Union or the European Economic Area, together with additional security measures (for example encryption and pseudonymization).

Changes to the privacy statement

We may update this privacy statement as necessary to reflect changes in our services and offerings and to satisfy legal requirements. We will inform you over email of any material changes that affect your rights before such change taking effect. You can always view the most current privacy statement on our website under the section “Privacy”.

This privacy statement was last updated on 30.4.2021.

Contact information

If you have any questions or feedback about this privacy policy, please contact us at

Company details

POC Sweden AB (registered at the Swedish Companies Registration Office under number 556665-5352)

BOX 4213, 102 65 Stockholm