Learning is a constant process. We are eager to learn without being aware of it. As kids, we figure out how to walk, the opening times for the supermarket, and approximately when the sun sets. We learn from those wiser than us. We make mistakes, learn from them, and grow. We can also learn through determination, led by the relentless pursuit of our dreams.

Skiing is always a journey. Whether it is a run from top to bottom at the local ski hill or a road trip to the tallest mountain on the horizon; to earn the reward, you have to be willing to put in the work. Sometimes that means laying down a day’s wages for a lift ticket. Other times it could mean six months in the gym rehabbing a blown knee so you can get back out there next winter. Somedays we get lucky and score perfect conditions without even trying. But usually, the harder we work, the more patient we are, the further we venture, the better the reward.

Passing cycling safety standards and ski standards together followed processes similar to those we follow when creating single-activity helmets, whether for any form of cycling or on snow. Both sets of standards expose the helmet to the same types of impact tests, and with relatively similar levels of force. It was natural to fine-tune the process in order to ensure a single helmet could successfully pass both tests.

In skiing and life, Craig Murray carves an inventive line. He is a modern-day shapeshifter who is down-to-earth while also ambitiously visionary. As a ski film luminary, a Freeride World Tour medalist and World Cup mountain bike racer, and a dedicated advocate for making skiing more accessible and inclusive, Craig operates in global and local spaces all at once.