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Poc release procen air ef pro cycling limited edition

POC release the Procen Air EF Pro Cycling limited-edition

February 11, 2025

First introduced last year, the Procen Air is an aero-optimized road helmet that has challenged the conventional idea of high-performance cycling helmets and has been a catalyst for EF Pro Cycling riders' string of successes.

Combining years of experience and deep collaboration with the riders and performance experts on the team, POC is proud to release the Procen Air EF Pro Cycling Edition, allowing fans to experience the same performance and sensation as the professionals.

The Procen Air has already featured in many notable races and performances. It has protected riders and helped improve their performance over long days in a dynamic, fast-moving peloton.

COMMENTING ON THE NEW LIMITED-EDITION RELEASE, PERFORMANCE DIRECTOR AT EF PRO CYCLING, PETER SCHEP, SAID,

"Last year the Procen Air made a significant difference to our riders. Our testing illustrated the aerodynamic gains that would be made, which translated directly to the road with a host of incredible performances and successes in both the men's and women's teams. And we are very pleased that we can release a limited-edition helmet to allow our fans to experience the technology and celebrate the team with us."

The Procen Air was developed with EF Pro Cycling riders and performance experts. Naturally, a significant focus for a road helmet of this type is aerodynamics, but consistent performances will always require a balance of needs and be equally dependent on ventilation, cooling, and protection.

AS POC's DIRECTOR OF HARD GOODS, MAGNUS GUSTAVSSON, EXPLAINED,

"Our mission with the Procen Air was to create a helmet with all the watt savings of a TT helmet, not compromising safety and improving a rider's ability to hear and see. We succeeded in that objective, and it's a pleasure to work so closely with the team and release a limited-edition helmet as a celebration of the team and fans."

The new Procen Air is the same as that used by many of the team’s riders. It has been protected, performed, and inspired in equal measure and will be available immediately on poc.com.

PRODUCT DETAILS

AIRFLOW
The openings at the front of the Procen Air drain the high-pressure zone, which reduces stagnant air and additional air resistance that a rider needs to push through. The air is guided through the helmet, and by creating the Venturi effect inside the helmet, as used in POC's Ventral helmets, the airflow supports superior ventilation and cooling. The enhanced cooling and airflow will improve the overall performance of the helmet and rider.

VISIBILITY/MAGNETIC LENS

In addition to the ventilation and aerodynamic performance, the Procen Air utilizes a new lens, which ensures that a rider has maximum peripheral vision and can see better and react quicker to all race scenarios and the hustle of a frantic peloton. The new magnetic lens attachment system gives riders the simple option to have the lens on or off and support optimal vision at any given moment. The Clarity lens can be removed and placed on a series of magnets at the rear of the helmet until needed again, all with one hand and no need to touch the lens itself. The magnetic 'garage' in the rear is designed so the lens will not interfere with a rider in a tucked or aero position when it is stowed away.

SOUND AND FIT

In a peloton, hearing is often a cyclist's first warning system. A racer's spatial awareness depends on their ability to perceive sound, especially when other riders are coming up from behind them, outside the range of their peripheral vision. As such, the point where the helmet covers the ears is highly tuned to provide optimal aerodynamic performance and sound. The reduced turbulence around the ear and semi-open design will result in most riders hearing more clearly. In addition, comfort and fit are essential in maintaining focus. Procen Air's whole-head adjustment system makes it easy for every rider to find a secure fit, ensuring optimum position and protection.

AERODYNAMIC PERFORMANCE

There is little doubt that the Procen Air is fast, as a host of EF Pro Cycling riders have already shown, from Kristen Faulkner's 50-km solo win at the Omloop van het Hageland to Lachlan Morton's win at Unbound and record lap of Australia.

Many of the results reinforced the data that POC and EF Pro Cycling's performance team collected in the wind tunnel, with CFD and during on-road tests. Tested against the established and very fast Ventral, the Procen Air showed significant performance gains, typically ranging from 5 watts at low speed to 18 watts at high speed (approx. 30-60km/h). In total, 15 of EF Pro Cycling Team's 41 wins during the 2024 season, involved the Procen Air.

NOTES TO EDITORS

MEDIA ASSETS

Article - POC and EF Pro Cycling collaboration and joint development of the Procen Air

Article - EF Pro Cycling and POC strengthen innovative partnership

PHOTOS BY

Anouk Flesch, Dan King & POC Sports

AVAILABILITY

The limited-edition is available immediately at poc.com.

PRODUCT PAGE
Procen Air EF Pro Cycling Ed. - HERE

PRICE
CHF 500 / DKK 3300 / EUR 420 / GBP 380 / NOK 4750 /

SEK 4750 / USD 430 / CAD 540 / PY 70000 / AUD 660 /

NZD 720 / PLN 1900 / CZK 11000 /

CERTIFICATION

Certificated under - EN 1078/CPSC/AS/NZS 2063

SIZES

S/50-56cm - M/54-59cm - L/56-61cm

COLOUR

EF Pink

WEIGHT

350g (Medium EN1078)

ABOUT POC

Born and based in Stockholm, Sweden, POC is a safety and performance pioneer on a global mission: protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one. Creating all types of protection for cycling and snow sports, POC uses research, scientific methods and rigorous testing in its pursuit of innovation.

ABOUT EF PRO CYCLING

EF Pro Cycling is a team of 58 riders from 22 nations and speaking 17 languages. Our men’s WorldTour squad, EF Education-EasyPost; our women’s ProTeam squad, EF Education-Oatly; and our development squad, EF Education-Aevolo; competein the biggest road and off-road events around the world, including the men’s and women’s Tours de France, Unbound Gravel, and other innovative adventures on two wheels. Since our founding in 2003, we have championed ethical competition and sought to disrupt the status quo. Our mission is to become the world’s most-loved team


CONTACT

press@poc.com

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