Our brand

POC Lab: Magadalena Lindman

What does a Volvo crash test engineer have in common with a helmet brand? More than you'd expect. Meet the traffic safety expert whose real-world crash data is helping POC build better protection.

POC Lab: Claes Hulting

He broke his neck at 27 — and spent the next four decades refusing to let it define what's possible. Meet the spinal cord injury specialist whose fight for rehabilitation shaped POC's holistic approach to protection.

POC Lab: Per Hamid Ghatan

He campaigned for decades to make helmets compulsory — then helped make them desirable. Meet the brain injury specialist who has shaped POC's approach to head protection from the very beginning.

POC Lab

Better protection rarely comes from one mind alone. Meet the scientists, doctors, and engineers who collaborate with POC to push the boundaries of what safety can be.

Responsibility

POC was founded on a simple but profound belief: protection matters. We work to protect not only our customers but also our employees, partners, and the environment.

About POC

Born in Stockholm, built on science. Learn about the mission, philosophy, and principles that drive everything POC makes.

Protected by Science

The right problem leads to the right questions — ones that challenge conventions and fuel a new approach to product development. Learn how POC turns rigorous research into reliable protection.