POC x Knog: A Shared Bright Idea
Some collaborations make sense on paper. Others work because they feel right: that’s the essence of the POC × Knog collaboration: a natural fit.
POC has spent over 20 years working on a single mission: to protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one. Over the years, our own findings and experiences have shown that visibility is vital for protection. That’s where a strong, strategically placed helmet light comes in.
Knog, based in Melbourne, Australia, has spent nearly 25 years engineering lighting systems with one goal: to make riders see and be seen. Different disciplines, different hemispheres, same destination. It is no surprise, then, that when Hugo Davidson, CEO of Knog, and Johan Weman, Director of Tech & Research at POC, found themselves in the same hotel reception on a Swedish archipelago island one July afternoon, the conversation quickly turned to what both teams had been thinking about on either end of the Earth: making visibility the easy choice for every cyclist.
Time is of the essence
It is generally understood that a significant proportion of car-to-cyclist collisions occur because the driver simply did not see the rider in time. In low light or adverse conditions, an unlit cyclist can be very difficult to detect until a vehicle is dangerously close. The right equipment changes that picture considerably: reflective materials and high-contrast colours are widely considered to extend detection range meaningfully, and adding an LED light helps extend visibility further still, giving drivers more time to react. In these situations, more time is more protection.
Placement matters too. A light mounted to the body rather than fixed to the bike introduces natural movement, a subtle but important signal. The general consensus now is that a moving light is more easily interpreted as human by drivers, particularly those who are less accustomed to sharing the road with cyclists. A light that sits high on the body, and that moves around, is one that has a better chance of more easily capturing attention. A helmet-mounted rear light, in this regard, is not a secondary option. It is one of the most effective positions on the rider.
Made for the Amidal
When POC and Knog's teams began working together, the question was simple: what is the best way to incorporate a light with a new road cycling helmet? After discussions between designers and engineers, the answer lay in the rear of the helmet itself. Thanks to the horizontal bar running across the back of the Amidal, they found a clean and secure mounting point for the Knog light. It is a small structural detail, but it makes the whole thing work properly. The result is a fit that is engineered rather than improvised. Riders who have ever wrestled a light onto an ill-suited helmet will understand why this matters.
The light itself was developed specifically for use on a helmet. It was optimised for size, weight, and beam quality, making it easy to bring along on every type of ride. It has four modes so you can tailor how you are seen to the riding conditions. Mode memory means the light returns to whichever setting it was last used in, which is a practical detail that earns its place when hands are cold and attention is elsewhere. The beam spans approximately 120 degrees, optimised for urban and mixed-terrain riding where traffic can come from multiple angles, not just directly behind.
The attachment system also means the light is removable, practical for riders with more than one helmet, and useful when the light needs cleaning. With the adaptor removed, the light can also be attached to a bike, pushchair or similar, making visibility the easy choice in every setting.
Separated by continents, connected by purpose, POC and Knog set out to do more than simply make a light that fits a helmet: they set out to make cyclists harder to miss. The result is a product that does exactly what it should, and sits exactly where it should. It is what a shared mission looks like in product form.
