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Poc release new hedvig wessel signature edition

POC release new Hedvig Wessel signature edition

November 26, 2024

POC is excited to release its new signature edition with leading freeride skier and current Freeride World Tour champion Hedvig Wessel.

Designed exclusively with Hedvig it's a collection that draws on her natural talents and inspiration drawn whilst skiing and climbing on the beautiful and commanding mountains of Norway.

Hedvig Wessel in winter landscape tenting
Hedvig Wessel

THE THIRD VERSION OF HEDVIG’S SIGNATURE SERIES CONTINUES TO BE INFLUENCED BY HER HOMELAND, NORWAY, AS HEDVIG WESSEL SAID:

"Norway's national mountain, Stetind, inspired my first signature edition with POC, which was followed by Storen. Both mountains have beauty and extreme difficulty, and I wanted to follow them with an equally inspiring peak from the Lyngen Alps, Piggtind. When I first saw the sunset and colours that enveloped the mountain I knew I wanted to ski and climb there. And I wanted the collection to speak in the tones I saw and absorbed there, and which would represent the power and beauty of sunsets."

Hedvig Wessel skiing in sunset

HIGH MOUNTAINS AND PINK SUNSETS.

The new Hedvig Wessel edition includes the Calyx Carbon, Nexal, Nexal Mid and the Devour Glacial, and are inspired by the pink sunsets and beautiful tones of Piggtind.

The Calyx Carbon helmet, certified for mountaineering, skiing and cycling, Nexal goggles and the Devour glacial eyewear are highly suited and developed for technical terrain, especially ski touring where rope work and mountaineering skills are required. It's an environment where Hedvig spends more time and have been chosen to meet the demands imposed by skiing in these settings.

As an Olympic mogul skier and the current Freeride World Tour champion, it's easy to see how Hedvig Wessel inspires many with her technical abilities and natural approach to skiing.

But those who followed her journey to the 2024 Freeride World Tour title will know that it has not been straightforward. And it's this dedication and focus that sets Hedvig apart as a skier and artist.

Hedvig Wessel Climbing
Hedvig wessel

COMMENTING ON THE NEW EDITION, SOFIE TENMARK, SPECIAL PROJECTS MANAGER, POC, ADDED:

"Being able to work with such a dedicated and talented skier is always a real pleasure. And when that skiing ability is equally matched with a naturally creative and curious mind, the results are just wonderful. The new design we have created together is special, and we are particularly proud to release this edition for all to enjoy."

The new Calyx Carbon in the collection is limited to fifty pieces, all uniquely numbered and will include a handwritten note by Hedvig. It will also feature a soft neck warmer. The Devour Glacial will come with a lanyard, which will ensure they will not be lost in a storm.

Hedvig Wessel Calyx Carbon
Hedvig Wessel wearing her new Calyx Carbon

PRODUCT AND TECHNICAL FEATURES - Hedvig Wessel design, uniquely numbered - Color: Piggtind - Comes with a soft neck warmer - Multi-functional helmet tested to ski, mountaineering and cycle safety standards. - Carbon fiber outer shell. - Highly packable - Prices: 420 EUR / 4199 SEK / 4199 NOK

CALYX CARBON HEDVIG WESSEL ED.

Inspired by her journey to reach new highs climbing Piggtind, a summit in Norway’s Lyngen Alps, the Calyx Carbon Hedvig Wessel Edition balances lightweight, highly durable protection with colours inspired by the powerful and majestic colours of a sunset viewed from the summit.

Fully certified to ski, mountaineering and cycle safety standards, you can use this helmet to take on the whole mountain, just as Hedvig did.

Designed to save as much weight as possible, the helmet features a carbon fibre outer shell, and features like the ear pads and goggle clip are removable, so you can keep weight to an absolute minimum.

POC Nexal Hedvig Wessel
Hedvig Wessel wearing her new POC Nexal Signature goggles

PRODUCT AND TECHNICAL FEATURES - Hedvig Wessel design - Color: Piggtind Pink - Zeiss Lens: Partly Sunny Azure, CAT 2 - Comes with additional lens: Cloudy Coral, CAT 1 - Frame outriggers give a closer fit with a helmet - Zygomatic bone covers - Triple-layer face foam - Prices: 260 EUR / 2599 SEK / 2599 NOK NEXAL MID HEDVIG WESSEL ED. - Same features as Nexal - Scaled for smaller faces - Prices: 260 EUR / 2599 SEK / 2599 NOK

NEXAL & NEXAL MID HEDVIG WESSEL ED.

Inspired by the powerful and majestic colours of a sunset viewed from the summit of Piggtind in Norway’s Lyngen Alps, the Nexal Hedvig Wessel Edition ski goggles work to keep your eyes protected from the summit to the valley.

With a frame shape inspired by classic racing goggles, and by the sun protection used in summer sports, the Nexal goggles work to do more than simply protect your vision.

The goggles feature a large cylindrical lens with Clarity by POC™ lens technology, making it easy for you to read every detail on the snow.

POC Hedvig Wessel Devour
Hedvig Wessel wearing her new Devour Glacial

PRODUCT AND TECHNICAL FEATURES - Hedvig Wessel design - Color: Piggtind White - Zeiss lens: Clarity Universal/Sunny Azure - Comes with additional lens: Clear - Lanyard included - Very large field of view - Eye shields - Fully adjustable temples - Adjustable nose piece - Interchangeable lens - Prices: 290 EUR / 2899 SEK / 2899 NOK

DEVOUR GLACIAL HEDVIG WESSEL ED.

Inspired by a trip to Piggtind in Norway’s Lyngen Alps, and the colours of the environment there, Freeride World Tour 2024 winner Hedvig Wessel created these sunglasses as an inspiration for reaching new highs.

Ideal for use on glaciers and at high altitudes, the sunglasses offer extra eye shields to protect from the brightest sunlight

NOTES TO EDITORS

AVAILABILITY
Available online and in selected retail stores

ABOUT HEDVIG WESSEL

Hedvig Wessel is Norwegian with a rich and varied background in skiing which originally started at eleven with mogul skiing, and culminated in representing Norway at two Olympic Games. Having switched to big mountain skiing, today Hedvig is considered as one of the worlds leading freeskiers. She has competed around the globe with the Freeride World Tour and is the current Freeride World Tour Champion.

ABOUT POC
Born and based in Stockholm, Sweden, POC is a safety and performance pioneer on a global mission: protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one. Creating all types of protection for cycling and snow sports, POC uses research, scientific methods and rigorous testing in its pursuit of innovation.

CONTACT
press@poc.com

Freeride

Photos by: Sophie Odelberg

THE HEDVIG WESSEL COLLECTION