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Poc press release team amani migration edition helmet and eyewear

Team Amani migration edition helmet and eyewear

June 19, 2024

Press Release

POC and Team AMANI are proud to release the Migration edition collection of helmets and eyewear. The new gold Ventral Air is combined with matching gold Devour Ultra sunglasses, each featuring a unique lanyard made by hand at the Maji Moto Maasai Women's project, a cultural centre and refuge for vulnerable Maasai women.

Designed and developed with the Amani team and riders, the Migration edition celebrates the Migration gravel race, its unique place in the cycling calendar, and the fundamental role it plays in bringing global riders and focus to East Africa. It truly allows Amani riders the chance to ride on their home turf.

Mikel Delagrange, Director and head cheerleader, AMANI, said:

"The Migration edition exudes everything team Amani stands for; it is a performance collection that is playful, colourful and makes you want to smile. A lot. It just fills you with positive energy. And, importantly, it focuses attention on the Migration Gravel Race, which is our way as Team Amani of levelling the playing field of international cycling. Throughout the development of this team, all the riders have wanted is the opportunity to compete against the best in the world, on home soil, so they can show the world how good they are and can be."

The helmet and eyewear collection, designed with Team AMANI riders, will start to be used by the team on the first day of racing at the Migration Gravel Race, on Tuesday, June 18th. With the official launch following on Wednesday the 19th June.

Derek Bouchard-Hall, CEO of POC, added:

"We are incredibly proud to be part of Team AMANI and the Black Mambas development squad. Their efforts to enhance inclusivity in cycling and create opportunities for riders based in Africa is truly inspiring. And we can't wait for the Migration Gravel Race when they can take on the best in the international cycling field. POC's Migration edition collection is unique and will stand out in gold. It's the perfect illustration of a team with an incredible spirit making its own way."

The Team Amani Migration Edition - Details

The Migration edition collection is an exclusive, very limited collection which consists of the Ventral Air helmet, which the team uses throughout the season, and new Devour Ultra Clarity sunglasses. Both will be available to buy and order online at poc.com and in selected official POC retail partners from Wednesday, June 19th. 

POC and Team AMANI sat down and considered how best to convey the team's ethos and spirit, and a gold version of the team design naturally emerged from the discussions. Paired with a gold Devour Ultra and used only by the Amani Team, it becomes a beacon of performance, aspiration, and one chosen by the riders.

In addition to the exclusive colour, the Devour Ultra sunglasses feature a handmade Maasai beaded lanyard, crafted at the Maji Moto Maasai Women's Project using their Maasai Beadwork Initiative, which seeks to support vulnerable Maasai women.

Mikel Delagrange, added:

"As an event, the Migration Gravel Race has always had a clear focus on working and engaging with the local Maasai population, to ensure that they are the ones to benefit from the race. Without the Maasai, there would be no race, and our focus is very clearly to ensure that as we change cycling, we also support local communities and projects, which is why working with the Maji Moto Maasai project was essential to the team collection."

PRODUCT AND TECHNICAL FEATURES • Structurally optimized helmet with precise ventilation ports and internal channels to control the air intake and release at both high and low speeds. • Extreme cooling and ventilation due to ports and innovative internal airflow design. • Unique design optimized with CFD testing for aerodynamic performance and minimal air turbulence. • Mips – rotational protection system. • High-performance EPS liner with targeted and optimized density to provide the ideal balance of low weight and crash protection. • Fully wrapped uni-body shell construction to increase safety and helmet integrity. • Light-weight size adjustment system for a personalized fit. • Unique animal print design on the inside padding. • Easily adjustable precision straps anchored to the helmet liner for extra comfort and safety. • Eye garage to keep your sunglasses securely in position when placed on the helmet. • Sizes - Small (50-56), Medium (54-59), Large (56-61) • Weight - 230 g CE (Size M), 270 g in CPSC and AS/NZS (Size M). • Colours available - Gold • Price - SEK 2.799 / NOK 2.799 / CHF 329 / JPY 39.200 / EUR 280 / GBP 250 / AUS 430 / NZD 495 / USD 280 / CAD 300

The Team Amani Migration edition Ventral Air

The award-winning Ventral Air is a structurally optimized helmet which features precise ventilation ports and internal channels to control the air intake and release at both high and low speeds, which enhances ventilation as well as the rider’s ability to reduce drag.

• Colour - Gold • Lens - Clarity Universal/Partly Sunny Gold – also comes with a spare clear lens. • Lanyard - Each one is unique and handmade at the Maji Moto Maasai Cultural Camp. • Price - SEK 2.899 / NOK 2.899 / CHF 319 / JPY 40.600 / EUR 289 / GBP 260 / AUD 420 / NZD 485 / USD 290 / CAD 310

The Team Amani migration edition Devour Ultra

With exceptional coverage, the Devour Ultra sunglasses give freedom and flexibility while keeping your eyes as protected as goggles. The sunglasses feature fully adjustable temples and nosepiece, making it easy to find a secure fit for every head shape. You'll see every detail on the trails thanks to a frame design that maximises peripheral vision.

Clarity lens technology controls the colour spectrum and is fine-tuned for use on the trail, sharpening the greens and browns associated with this riding environment, all while giving complete UV protection (UV400). A Ri-Pel lens treatment protects from dirt, oil and water, and an anti-scratch coating ensures your vision is always at its best.

Lenses are easy to swap, and a spare clear lens is included, making the sunglasses ideal for use in a wide variety of riding conditions.

NOTES TO EDITORS

Photos by

Finley Newmark & POC Sports

Maji Moto Maasai Women's Project

Maasai Beadwork Initiative: The photos document the intersection of social impact and a quiet, authentic celebration of culture through indigenous art. This initiative is facilitated Maji Moto Maasai Cultural Camp, located between Narok, Kenya and the border of the iconic Maasai Mara.

It was launched to support local women by offering sustainable and quality employment opportunities aligned with preserving their rich culture. Since 2006 vulnerable Maasai women have been empowered and protected through a project nestled on the grounds of Maji Moto Maasai Cultural Camp.

The project offers a safe haven for widows, women with AIDS, girls facing early marriage, and the traditional practice of female genital mutilation (FGM-also known as “cutting”) outlawed in 2011, but still practiced in rural areas difficult to actively monitor. The project also extends to women in the community struggling to survive due to difficult economic conditions. The project currently includes more than 40 Maasai women.

About AMANI

The AMANI Team is part of the AMANI project which brings together initiatives aimed at enhancing inclusivity in cycling and creating opportunities for riders based in Africa.

About POC

A leading manufacturer of snow sports and cycling helmets, eyewear, protection and apparel, POC was founded in 2004 in Sweden, with a strong mission to ‘protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one’, and has received over 70 international awards for technology, innovation and design.

POC and Team AMANI

POC and Team AMANI have been longtime partners in the Amani project, and since 2019 have been working together to bring greater racing opportunities to African cyclists and to level the international cycling field

Contact

Damian Phillips
Global Director of PR, Communication and Partnerships
POC HQ - Stockholm
damian.phillips@pocsports.com

Mikel Delagrange
Team AMANI
amanicycling@gmail.com

CyclingProduct & Technology

Photos by: Finley Newmark & POC