Sales Representative for Denmark and Southern Sweden

Born and based in Stockholm, Sweden, we are a safety and performance pioneer on a global mission: protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one. At the core of everything we believe and do lies data, research, and rigorous testing. Whether on the mountains, trails, or winding roads, a ride with POC is a ride protected by science.

This role will play a key part in developing and activating POC’s retail distribution across both cycling and snow categories. The Sales Representative will focus on expanding our retail network, supporting sell-through, and driving brand visibility in the region.

By combining strong market knowledge, close customer relationships, and hands-on execution, this role will contribute to sustainable growth and increased brand presence across Denmark and Southern Sweden.

The position reports to the Country Manager Scandinavia, who will provide ongoing support and strategic direction. The role will be fully integrated into the local sales team, ensuring strong collaboration and alignment across markets.

Retail Expansion & Account Development

1. Expand and develop POC’s retail network across Denmark and Southern Sweden
2. Build and maintain strong relationships with key retail partners
3. Identify new business opportunities and drive distribution growth
4. Take ownership of sales performance within the assigned territory

Sell-Through & Retail Activation

1. Support retailers in driving sell-through through training and in-store initiatives
2. Organize and execute sales clinics, product trainings, and events
3. Collaborate with partners to optimize product presentation and visibility

Brand Building & Local Marketing

1. Lead and execute local marketing initiatives in collaboration with the Scandinavian team
2. Strengthen brand presence across retail and key markets
3. Act as a brand ambassador, communicating POC’s mission and values

Market Insight & Reporting

1. Monitor market trends, competitor activity, and consumer behavior
2. Support forecasting and planning for the region

Geographic Coverage

1. Manage a diverse territory across Denmark and Southern Sweden
2. Travel regularly to visit customers, attend events, and support retail partners

Required Skills & Experience

Experience in sales, retail, or business development within sports, outdoor, or cycling industries

Strong understanding of the Scandinavian retail landscape, particularly in Denmark and Southern Sweden

Proven ability to build relationships and drive sales growth

Strong communication skills in English and Swedish (Danish is a plus)

Ability to work independently and manage a regional territory effectively

Personal Attributes

Sales-driven and highly motivated with a proactive mindset

Passion for cycling, snow sports, and the outdoor industry

Strong interpersonal skills with the ability to build trust and long-term relationships

Organized, solution-oriented, and adaptable

Energetic and hands-on with a “can-do” attitude

At POC, you will play a key role in developing our presence across Denmark and Southern Sweden, working closely with retailers and partners to bring our mission to life in the market. You will represent a premium, purpose-driven brand and help ensure that athletes and consumers have access to products designed to protect and perform at the highest level.

You will collaborate with an experienced and passionate Scandinavian sales team, combining local market knowledge with strong global brand direction. Your work will have a direct and visible impact—strengthening partnerships, growing distribution, and elevating brand presence across your region.

This is a hands-on, dynamic role where no two days are the same—from meeting partners and running in-store activations to attending events and supporting product launches.

While we are ambitious and driven in what we do, we also believe in balance and living the lifestyle we represent. Whether it’s time spent on the bike, in the mountains, or outdoors, you’ll be part of a culture that reflects our brand. With strong team support, competitive benefits, and access to our award-winning products, you will experience POC’s mission firsthand—protecting lives and enabling performance.

If you are a driven sales professional with a passion for sports and retail, we would love to hear from you.

Join us at POC and help us shape the future of cycling and snow sports across Scandinavia!

Application Closing date: 1st of May 2026

Are you the perfect fit?
Send your application to:

bewerbung@poc.com