POC release new EF Pro Cycling limited edition helmet and eyewear
To celebrate EF Pro Cycling Women’s and Men’s teams racing the first Grand Tours of the season and to meet the demands of a legion of the sport’s biggest fans, POC is thrilled to release the 2025 season EF Pro Cycling editions, which include the brand new Cytal helmet and Elicit Toric eyewear.
The Cytal, released a few weeks ago and ranked as the number one road helmet in independent safety testing, will also be available in a special team edition pink and will be available immediately on POC.com and in selected online and retail stores.
The Elicit Toric, a new style of the famed and incredibly lightweight Elicit, will be available immediately on POC.com and in selected online and retail stores.




INTRODUCING THE 2025 LIMITED-EDITION COLLECTION, LINA ELFSTRAND, CHIEF MARKETING OFFICER AT POC, SAID:
“Over the years, we have seen how much the fans of the EF Pro Cycling Women’s and Men’s teams have helped the riders, on good and bad days. And when we speak to the riders, we know how much this trust and support means. We are thrilled to be able to release this season’s team collection as we see it as the perfect fusion of trusted support for trusted supporters and a way for the fans to be inspired and pushed by similar levels of performance-pushing protection. Now it’s their turn to break away in pink.”




THE EF PRO CYCLING EDITIONS
Developed with a focus on extreme ventilation levels and very low weight, the Cytal brings refined balance with enhanced protection. Meanwhile, the new Elicit Toric sunglasses from POC blend the incredibly low weight of the Elicit with a newly shaped toric lens tuned for racing.
The helmet and eyewear’s release and availability coincide with the first Grand Tours of the Women’s and Men’s 2025 season: the Vuelta Femenina and the Giro d’Italia.
JONATHAN VAUGHTERS, EF PRO CYCLING, ADDED:
“Our teams illustrate that you don’t have to follow the same path others have laid out before. Instead, you can create your own. At EF Pro Cycling, we are following our own path, and central to that are our fans, who are unique. Seeing them on the roads always fills me with joy: loud, pink, and full of support for our riders. And with POC, our path is also about sharing what’s special about EF Pro Cycling’s teams and riders, so we can see more pink out on roads around the globe.”
THE DESIGN
Pink is known as the colour of EF Pro Cycling; there is no question about that. The 2025 design presents the classic pink colourway, and this year, the pink Cytal is enhanced with the pink Elicit Toric.
CYTAL - OVERVIEW
Influenced by Cytal Carbon, which is currently used by many EF Pro Cycling riders, the Cytal uses all the pioneering aerodynamic and ventilation knowledge developed from Cytal Carbon and adds a refined balance and enhanced protection. Developed to establish a new benchmark in performance, the Cytal uses an integrated wing to enhance ventilation and aerodynamics. Designed for road riders, it’s a helmet constructed for a precise and unique balance in performance and protection.




CYTAL EF PRO CYCLING ED. PRODUCT DETAILS
PROTECTION
Safety is the central role of a helmet, and the Cytal has been developed
with this as its priority. The EPS liner has variable density across the
helmet, which was created by heat map evidence analyzed by POC’s inhouse tech and research team. It’s an approach that leads to a lightweight and naturally balanced helmet. It also supports enhanced protection, and the Cytal has been tested by Virginia Tech and has achieved a five-star rating. (As of March 2025, it is ranked as the number one road helmet and number three in all helmets tested.)
VENTILATION
The Cytal continues to use the Venturi effect, POC’s well-known and
respected approach to airflow and ventilation in its helmets. The integrated wing creates superior ventilation and cooling across the whole head. To encourage airflow and create precise pressure zones inside the helmet, the wing has a precise shape that increases air velocity and enhances cooling. Combined with the linear interior channels to guide airflow, vast amounts of air pass through and out of the helmet, all cooling the rider in the process.
AERODYNAMICS
Ventilation and cooling are essential for modern performance, as is aerodynamics, and the Cytal has benefitted from POC’s extensive CFD simulation, wind tunnel, and real-world testing. The integrated wing supports larger frontal ports of precise size and angles. It allows the Cytal frontal air intakes to capture and lead air through the helmet instead of around it, significantly reducing the high-pressure zone at the front of the helmet and improving a rider’s aerodynamic profile.
MIPS®
A seamlessly integrated Mips® Air Node system enhances protection
from angled (non-linear) impacts.
FIT SYSTEM
It is essential to fine-tune a fit to meet individual preferences. The Cytal has a variable adjustment system, including removable front brow pads for enhanced ventilation, adjustable straps (up, down, side to side), and a vertical adjustment on the rear cradle.
EYE GARAGE
Eye garage to keep your sunglasses, especially the Elicit toric,
securely in position.
SIZES
Small (50-56), Medium (54-59), Large (56-61).
WEIGHT AND CERTIFICATION
CE/EN: Small: 250g / Medium: 270g / Large: 300g
CPSC: Small: 300g / Medium: 320g / Large: 340g
AS/NZS: Small: 260g / Medium: 280g / Large: 300g
PRICE - CYTAL
SEK 3.700 / NOK 3.700 / CHF 380 / JPY 57.000 / EUR 339.95 / GBP 310
/ AUD 530 / NZD 580 / USD 350 / CAD 440 / DKK 2.700 /




ELICIT TORIC – EF PRO CYCLING ED.
Enhancing the performance of our lightweight style, the Elicit, the toric lens is shaped to fit closer to a rider’s face for absolute comfort. The frameless design provides a maximized field of view and enhances peripheral vision, which is critical when cycling. Clarity lens technology controls the colour spectrum for ultimate contrast and colour management, giving the best assistance to your eyes and ensuring you can see every detail on the road ahead. The exceptionally lightweight style features bio-grilamid temples with a truss structure for strength and durability.
COLOUR AND LENS
EF Pink 2025/Clarity Road/Partly Sunny Gold
PRICE – ELICIT TORIC
SEK 3.199 / NOK 3.199 / CHF 349 / JPY 48.000 / EUR 289.95 / GBP 270
/ AUD 460 / NZD 500 / USD 300 / CAD 370 / DKK 2.299 /
Notes to Editors
CERTIFICATION
The Cytal EF Pro Cycling Ed will be available in CE, CPSC and AS/NZS 2063 certification.
ABOUT POC
Born and based in Stockholm, Sweden, POC is a safety and performance
pioneer on a global mission: protect lives and reduce the consequences of
accidents for athletes and anyone inspired to be one. Creating all types of
protection for cycling and snow sports, POC uses research, scientific methods and rigorous testing in its pursuit of innovation.
ABOUT EF PRO CYCLING
EF Pro Cycling is a team of 58 riders from 22 nations and speaking 17 languages. Our men’s WorldTour squad, EF Education-EasyPost; our women’s ProTeam squad, EF Education-Oatly; and our development squad, EF Education-Aevolo; compete in the biggest road and off-road events around the world, including the men’s and women’s Tours de France, Unbound Gravel, and other innovative adventures on two wheels. Since our founding in 2003, we have championed ethical competition
and sought to disrupt the status quo. Our mission is to become the world’s most-loved team.
CONTACT
press@pocsports.com
Photos by: Jered Gruber & Ashley Gruber | Gruber Images & POC Sports