ON TOP OF THE WORLD: CRAIG MURRAY AT NATURAL SELECTION SKI

A helmet is vital for your safety, but it’s also a fundamental part of forming the perfect kit. Your helmet choice helps to define you as a cyclist, so it’s always important to choose carefully.

To celebrate EF Pro Cycling Women’s and Men’s teams racing the first Grand Tours of the season and to meet the demands of a legion of the sport’s biggest fans, POC is thrilled to release the 2025 season EF Pro Cycling editions, which include the brand new Cytal helmet and Elicit Toric eyewear.

For freeride skier, film visionary, and enduro racer Craig Murray, creativity is at the heart of everything he does. Fresh off his win at the first-ever Natural Selection Ski event in Alaska, Craig reflects on his experience at and approach to the unprecedented event.

We made the new Novus Chamois in the Cadence bib shorts wide so that you can cycle far. Here in the POC Journal, you can learn about the development process and what sets the bibs apart.

POC’s new 2025 cycling season collection is led by a new range of innovative bib shorts for men and women. As part of the new ‘Cadence’ road cycling collection, the new Cadence bib shorts feature unique gender-specific chamois/pads inspired by POC’s own testing, data, and research.

There is a science to dressing for mountain bike riding: your choice of apparel can make or break any ride, regardless of whether you are riding downhill, enduro, trail or cross country. By following certain principles when choosing what to ride in, you’ll be able to stay protected and comfortable, and be able to move freely every time you are on the bike.

The Cytal and the Cularis, two inherently different helmets, both created to do the same thing: protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one. And both are current leaders in their class when it comes to safety, topping their respective rankings in the independent tests carried out by Virginia Tech.