Team Amani Migration Edition helmet and eyewear

POC and Team AMANI are proud to release the Migration edition collection of helmets and eyewear. The new gold Ventral Air is combined with matching gold Devour Ultra sunglasses, each featuring a unique lanyard made by hand at the Maji Moto Maasai Women's project, a cultural centre and refuge for vulnerable Maasai women.

Magdalena Lindman is a person of many talents. The leader of a team of traffic safety data experts at Volvo Cars, she is a mechanical engineer by training, with a professional knowledge of biomechanics and a detailed understanding of strategic approaches to safer environments.

“A broken leg is a broken leg, but a broken soul does not heal in the same way. You cannot put a broken soul in a cast.” Dr Claes Hultling, a world leader in the treatment of Spinal Cord Injury (SCI), a tetraplegic who suffered life-changing injuries in a diving accident 35 years ago, and a member of the POC Lab, speaks in direct terms that do much to express his fighting spirit.

Per Hamid Ghatan MD, PhD embodies the scientific credentials of the POC Lab. A leading expert in head trauma and brain injury, whose tireless efforts for his patients led to a law in Sweden that makes helmet use compulsory for cyclists aged 15 and under, he has worked closely with a host of companies driven by innovation. He regards POC as the gold standard.

It is not simply finished products that change people’s lives; rather it is the concepts and ideas that shape these products. It is only through having the freedom and the space to develop ideas that real change can happen. And often, a different perspective is vital before new solutions can materialize. Take, for example, how Superglue came to be: First developed to be used in the production of a gun sight, it was too strong and not fit for purpose, but nine years later with another perspective there was the Eureka moment, from which the world was introduced to a universal glue that has gone on to impact most people’s lives and led to countless imitations

In 2021 the world saw the dawn of a new era in African off-road bike racing with the Migration Gravel race. An international field, consisting of some of the world’s finest professional gravel racers and the biggest cycling talents from East Africa, took on spectacular routes through the Masai Mara, over an arduous multi-day course. It’s a landscape that would have never dreamed of being the backdrop for a competitive bike race, but it started more than a race. It starting to level the playing field.

In skiing, conditions are constantly changing. Temperatures rise and fall, snow melts and refreezes, the wind blows, and the light fades. So there's no better place to be tested by extreme conditions than Riksgränsen, a mountainous wilderness in the heart of the Swedish Arctic. It's where dark winter days contrast with bright summer nights, and the snow lasts from September through June.

Jeremy Jones has been a bright star on the snowboarding scene for more than 20 years. As a true pioneer of the sport, leading the way with a new way of accessing the mountains with snowboards and working with mother nature, today he’s more relevant than ever.

Everything starts with a reason: a question that needs a solution. It’s never simply about creating protection that works, the question is how to ensure a user stays as safe as possible while having the freedom to perform at their best.

In 1980 a young hippie living on the US west coast read an article about this new “Clunker Bike” movement that was happening in various places around the country, especially in Marin County, California, and Crested Butte, Colorado.

Our Aussie gravel star makes it fourth time lucky in Emporia UNBOUND Gravel was the race that started it all for Lachlan Morton back in 2019 when it was still part of his “alternative calendar.” It was the race that saw him shift focus from road to gravel and new pursuits, and it’s been the race that’s eluded him as well. No more.

Learning is a constant process. We are eager to learn without being aware of it. As kids, we figure out how to walk, the opening times for the supermarket, and approximately when the sun sets. We learn from those wiser than us. We make mistakes, learn from them, and grow. We can also learn through determination, led by the relentless pursuit of our dreams.

Skiing is always a journey. Whether it is a run from top to bottom at the local ski hill or a road trip to the tallest mountain on the horizon; to earn the reward, you have to be willing to put in the work. Sometimes that means laying down a day’s wages for a lift ticket. Other times it could mean six months in the gym rehabbing a blown knee so you can get back out there next winter. Somedays we get lucky and score perfect conditions without even trying. But usually, the harder we work, the more patient we are, the further we venture, the better the reward.

It’s easy to want to think differently, to want to see the world in a different way, going beyond the normal way of doing things. Different to be different maybe. But it’s altogether another thing to be a naturally creative force, establishing a way of thinking and doing that is not necessarily taught, instead it’s a projection of natural character, upbringing and experience. With an international upbringing swathed over a diverse background in motor racing, mountain culture and a cosmopolitan urban life, Mai Ikuzawa is that force, exuding a vision that naturally emanates from her heritage and DNA.

In developing the Elicit Ti, we sought to find a way to deliver all the benefits needed to stay at the cutting edge of performance cycling while being considerate of the resources we use.

An indisputable fact of life is that we have all been a child. At least at some point. Some of us might even think we still are. Equally valid, however, is the fact that our childhoods are rarely comparable. Many of us will have the ability to reflect on our childhood experiences filled with long sunny days, without a worry in the world, apart from what's for lunch. But for many others, it is far from carefree and straightforward. It is sometimes hard to imagine, but there is little meaning to the term 'child's play' for many children, which is why the small group of professional mountain bike riders that make up Team 31 is so critical.

In the second instalment on race fueling and hydration we explore the role and importance of hydration and how it will affect your gravel race.

Competitive cyclists optimize every pedal stroke to deliver pure forward motion. Several details need to align to create precise forward motion on a bike, such as fitness, power, and technique, all of which are basic building blocks to building speed.

“I just didn’t see them until it was too late.” “I couldn’t stop in time; I didn’t see them soon enough.” Both common, valid, statements that are heard all too often in the aftermath of an accident. While some go further and try to shift blame on to the more vulnerable, more exposed party—a cyclist or a pedestrian—it’s always worth remembering the old adage “stay safe, stay seen” whenever we prepare for a ride.

In skiing and life, Craig Murray carves an inventive line. He is a modern-day shapeshifter who is down-to-earth while also ambitiously visionary. As a ski film luminary, a Freeride World Tour medalist and World Cup mountain bike racer, and a dedicated advocate for making skiing more accessible and inclusive, Craig operates in global and local spaces all at once.

The first time I climbed Store Skagastølstind (Storen) was in July 2022. It’s one of Norway's highest and most complex mountains, so I was motivated to climb it and intrigued by the difficulty, beauty, and adventure in front of me. We started with an evening approach, sleeping in our tent at the bottom of the mountain, and began our climb at 06:00. The climb went well. It was a long day mixed with scrambling, climbing, rappelling, glacier walking, and a long descent until, fourteen hours later, we got back to our car.

You could say Marco Odermatt was born to ski. Hailing from the Nidwalden region of the Swiss Alps––an area steeped in ski culture and history­­––he grew up in a family of skiers.

Passing cycling safety standards and ski standards together followed processes similar to those we follow when creating single-activity helmets, whether for any form of cycling or on snow. Both sets of standards expose the helmet to the same types of impact tests, and with relatively similar levels of force. It was natural to fine-tune the process in order to ensure a single helmet could successfully pass both tests.

As a cyclist, the chances are that the subject of cycling saddles and discomfort has been raised many times. Unusually, it is a topic that interests cycling friends and non-cyclists alike, with the latter especially intrigued with how modern cycling can develop products that seemingly make you more uncomfortable!

We test our body armour to the European EN1621 standard. Originally developed for motorcycle body armour, it has become the norm used across the bike and snowsports industries, given the similar types of impacts and forces users may experience. A key difference, however, is the range of body movement the wearer needs while performing. Here, we work to ensure that freedom of movement is always as high as possible. Protectors are graded to Level 1 or Level 2 standard, where Level 2 offers the most impact protection.

This innovation process is born of these new demands, especially for helmets which need to protect when the going gets as tough as it gets, and then to be light and airy enough to pedal in all day long. And this is exactly how the Otocon came to be.

Our lives are full of examples where a single thing can be complemented, making it even better. The simple equation where one plus one equals two no longer applies: instead it makes three.

Whether you are threading your way through a rock garden, in the middle of the city, or out on the road before the sunrise, one thing is always the same; your vision is the gateway to decision making, safety and performance.

Alberto Bettiol fired off the front of the peloton, tucked his shoulders low behind his new POC Procen Air, and soloed to victory at Milano-Torino.