Our mission is to protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one. This is at the heart of everything we do, not only our product design. We see safety innovation as an obligation, and we invest continuously in research and development to advance protection technology.

Acting with integrity and transparency is fundamental to who we are. We make evidence-based claims about the performance of our products, never overstating what they can protect against. Through our POC Lab research and development department, we frequently and actively engage with standard-setting bodies in cycling and snow sports in order to shape the future of protection. We also regularly work with partners and communities to make cycling and skiing safer and more accessible.

We support a healthy outdoor lifestyle for more people, designing products with resource efficiency and durability in mind, and encouraging consumers to care for, repair, and extend the lifetime of what they own.

At POC, we follow a circular design strategy that addresses the entire lifecycle of our products, from ideation through to disposal at end of life. We apply design-for-durability principles in our product development and enable repairs to be made to certain products by providing spare parts.

In creating the Myelin commuter helmet, we pushed circular design further than conventional approaches, creating a product designed to leave as little trace as possible. The helmet is fully modular, with every component designed to be separated, enabling responsible recycling or disposal at end of life.

We design products that separate functionality and value from resource extraction. Resource efficiency isn’t just a principle; it’s how we ensure every product uses only what’s needed to deliver its intended function.

We have a preferred material list that defines which materials we prioritise, and these are based on environmental performance and traceability. Materials that are certified, recycled or bio-based are our preferred choices. We choose these to maximise durability, versatility and recyclability of a product. For all recycled, bio-based, or certified materials, we always ask our suppliers to provide copies of valid certificates, content ratio details for recycled/bio-based vs virgin/fossil materials, total product weight composition and test results.

Besides our preferred material list, we actively avoid materials containing biocidal substances or PFAS (per- and polyfluoroalkyl substances), commonly called anti-bacterial/microbial treatments and C6 DWR (durable water repellent). The outdoor industry has for a long time used PFAS treatments for their dirt- and water-repellency properties, and biocidal substances for their anti-odour properties. We have phased out PFAS-containing materials in line with EU and US regulatory guidelines. The phase-out has been made possible by implementing new technologies, such as more effective C0 DWR treatments, and by reviewing which functionality is really needed across our product range.

Our restricted substance list sets out the fundamental principles that define the minimum requirements we expect from all our suppliers in terms of chemical use. These expectations apply equally to finished goods suppliers and material suppliers, regardless of region or local legislation.

We have started to update all our product packaging to ensure our demands on responsible material use and recyclability are always met. Packaging is important to ensure product quality and safety, but it also needs to be optimised: to not ship air, to be designed for current recycling infrastructure and techniques, and to use more responsibly sourced materials. We have significantly reduced single-use plastic packaging across all product lines and now use water-based inks and dyes. We also now use undyed cardboard instead of bleached and/or printed cardboard for our product packaging. Re-sizing of cycle helmet boxes enabled us to reduce total shipped volumes by approximately 15% for cycling helmets for the spring 2026 season, having a significant impact on resource usage.

We design our products for both durability and resource efficiency, and hope to inspire consumers to see the value in caring, repairing and extending the lifetime of a product. We want our products to have as long a lifespan as possible without compromising safety.

We provide a wide range of spare parts for numerous products and continue to work to improve accessibility to these parts so any consumer can more easily find the right parts for their product. We take a modular approach to product construction, meaning that certain parts can fit in several products. This approach enables customers to change potentially broken pieces or renew certain parts rather than having to replace the entire product.

Features like snap hinges and replaceable lenses in our eyewear are clear examples of how we work to extend the lifetime of a product by designing it so that it can be updated and refreshed over time. We also provide care and repair instructions for all product categories, enabling customers to better understand how to prolong the life of their items by storing, transporting and cleaning them properly.

Internally at POC we maintain fair, competitive compensation and benefits for all POC employees globally, including flexible work arrangements. We foster a workplace culture of psychological safety, inclusion, and open feedback, measured through regular employee engagement surveys with findings reviewed by leadership and used to inform workplace improvements.

We want wellbeing to extend beyond our direct employees. We value all our suppliers around the globe and work with them to ensure they meet our preferred standards for labour conditions, health and safety, human rights, environmental responsibility, animal welfare and business ethics, regardless of local or regional standards or legislation.

All Tier 1 suppliers (i.e. our partners who deliver directly to us) sign our Code of Conduct, which sets out the fundamental principles that guide how we do business and defines the minimum requirements we expect. These expectations apply equally to material and finished goods suppliers, regardless of region or local legislation. Our suppliers are obliged to inform all their subcontractors of these requirements and have tools in place to ensure that subcontractors comply. This process is essential for POC to ensure compliance with our practice and mutual commitment to our sustainability standards. Our Code of Conduct is revised annually.

As part of the onboarding process for all new suppliers, we require that they complete a mandatory self-audit questionnaire which covers key topics such as working hours, wages, freedom of association, health and safety, and non-discrimination. Through this process, we seek to ensure that every new partner meets our standards before any production begins. We also encourage our suppliers to have third-party audits.

These practices support our long-term ambition of having a positive impact on the people involved in making POC products come to life, ensuring that fairness, safety, and respect are embedded in all stages of the value chain. By maintaining open and constructive dialogue with suppliers and employees, we strive for continuous improvement, not only to meet current expectations but to set the standard for future progress.